How to Celebrate Super Bowl 51 on Social – a Platform-by-Platform Rundown 9/2

Super Bowl 51 is almost here and as usual, all the major social networks are offering new tools to help you get involved & show your support for the Patriots or the Falcons.

Here is a rundown of your options on each platform.


While there’re no specific filters or tools available in Facebook’s main app (as yet), there is a dedicated Super Bowl Page to follow the trending conversation and there’re team frames you can add to your profile picture for the event.

FB has put their emphasis on Messenger this time around, with virtual masks to help show your support.

There’re also some more generic football frames and effects (if you want to participate but do not follow a particular team), including football helmets & the like.

And they have also announced a new Domino’s bot just in time, so you could easily order your game time foods.


Twitter has gone all out with their Big Game tools. I mean, they’re the real-time network of selection, so tapping into trending conversations is what they do.

First off, there is the usual hashtags – this year Twitter & the NFL have partnered on special Super Bowl emojis.

“Fans can Tweet with these hashtags  – #RiseUp, #SuperBowl#SB51,  #Patriots & #PepsiHalftime – to bring color to their Super Bowl Tweets.”

Twitter’s been putting extra focus on the Halftime Show, which is the year headlined by Lady Gaga.

Twitter’s also introduced a new dedicated Super Bowl Moment to ensure people do not miss any of the key news or highlights.

As is becoming the custom for major sporting events, Periscope hearts will be transformed into footballs

Count down to #SB51 and root for your favorite team with our custom #football heart! Use #SuperBowl hashtag in your title to activate

— Periscope TV (@periscopetv) February 1, 2017

The footballs are allowed when the broadcaster includes any of the above mentioned Super Bowl hashtags in their video (one exception – replace #PepsiHalftime with #football).


Snapchat tend to quietly roll out their features & Lenses, so there may be more than the available on the day, but the only one we do know of at that time is a Super Bowl themed “Bud Bowl” game within Snapchat Discover, created by Anheuser-Busch.

As reported by Mashable:

“The collaborative ad will appear as part of the brand’s takeover of ESPN’s Discover portal ad space all day Friday as well as sporadically within other publishers on the platform. After that, it could be found alongside stories about the NFL in any of the app’s media outlets until next week.”

Last year, Snapchat created ad industry headlines with their Super Bowl themed Lens for Gatorade, which enabled users to virtually shower themselves.

That lens generated 160 million impressions – more than the game– so you could expect that there can be Super Bowl themed Lenses available again this year, though they do not seem to be present just yet.

(Note: Snapchat has reportedly told potential advertisers that there’re two Super Bowl Lens spots up for grabs this year, though the price is pretty steep).


You would not normally associate Pinterest with the Super Bowl, but they are trying to get into the spirit this year with a “Most Valuable Party Planner” selection, focused on helping users plan the Super Bowl-themed event.

According to the announcement post:

“Football is great on Pinterest—people have saved over 58 million football ideas. Football themed parties are on the rise—the number of searches for “football party food” is 3x higher than last year. As the huge game approaches, Pinners are still looking for football food, drinks & decorations, which makes this the perfect time for brands like yours to engage & share ideas.”

Pinterest is working to diversify their offering, so it makes sense for them to pitch to new audiences and the stats show there is a platform-relevant angle.

To create a Pinterest “Most Valuable Party Planner” board, you could head over to and choose your preferences.

In addition to these, there will also be a range of Facebook Live and Periscope broadcasts of behind the scenes events & fan experiences, helping to give you a fresh perspective on the game (you could find these using the relevant hashtags).